Recently I have been noticing lots of designers that take the “default route” to making logos or other designs have that over used vintage look. Yes, it’s true, vintage is IN, but that doesn’t mean that a vintage look is the best solution to every single design situation that a designer is encountered with. For example, the logo above is a redesign of the logo for mailchimp. First of all, the logo makes absolutely so sense since Mailchimp is an online mailing research that allows you to track and send massive amounts of emails. Maybe the designer was trying to get across the idea that by using Mailchimp you’re saving trees? I’m not exactly sure, however why would a completely technology based company have a vintage logo? Basically, this desginer just wanted to make something look good vs. what is the best design for the company.
However, don’t get me wrong, I think vintage design is very effective and gives you a sense of history and age, when used correctly. The logos above are examples of “smart vintage design”. The portray companies like a coffee house and restaurants that have an aged look or feel to them. The older look was done intentionally because the designer knows and understands who the company is and represents the company correctly with the logo.
Thank you “smart vintage designers”.